My #Inbound14 Goals

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I’m attending Inbound this month for the first time. Recently HubSpot blogged The 12 Types of People You’ll Meet at a Conference, and I’m definitely headed to Inbound as a Type 2: The Sponge.

Goal = Learning
This is the person who’s just at the conference to soak up as much information as possible. You’ll probably see this person juggling a laptop, smartphone, and notebook with a pen, and diligently taking notes (or live-tweeting) from each. The biggest struggle this person faces is deciding on which sessions to attend (they’re all so great!!).

That’s me! I’ve got my external battery pack, my brand new notebook, an assortment of pens and highlighters. I’ve already planned out my entire 3-day schedule based on the agenda they’ve published. OK, I might have myself penciled in for 2 or 3 or 8 competing talks in the same hour.


I’ll definitely be front and center at every keynote. With star power like Martha Stewart, Malcolm Gladwell, and Simon Sinek, I wouldn’t want to miss any of those. I’m filling in the rest of my time based on what I want to learn.


SEO: I want to brush up on my SEO best practices. This is one of those things that you can be an expert in a week ago and totally lost today. I wouldn’t say I’m “totally lost” but I’m definitely looking forward to hearing from some of the leaders  in the field (including the great Rand Fishkin) about what’s happening right now.

Data/Analytics: I’m looking forward to Hiten Shah’s talk “Marketing Like a Quant.” Numbers are not really my thing so I do feel like this is an area I can always use improvement in.

Content Promotion: I’m always on the lookout for new, better ways to get our content out there in front of people. There are a few talks that look good for this, and I’ll be there.

Growth: I guess this is everybody’s goal, really. A few talks on “growth hacking” caught my eye including one from Sean Ellis.

Then there are the talks that just sound super interesting. Most of these, of course, conflict with talks that I feel like I *should* attend, so we’ll see what wins out in the end.

The Pencil and the Keyboard: How The Way You Write Changes the Way You Think” looks insanely interesting to me as a writer. But it’s at the same time as “How to Map Content to the Buyer’s Journey & the Marketer’s Funnel” which looks quite useful. Likewise “Marketing Like a Quant,” which I definitely want to be at, conflicts with one I hate to miss, “The Perfect Post,” which is really only attractive to me because the speaker is Guy Kawasaki. It’s hard to compete with Guy Kawasaki.

So I’ve got some decisions to make but I’ll probably play them by ear when I get there. I’ll be going all on my own without any teammates so it’s all up to me, but I imagine many of the talks will be available online later. And maybe I’ll make a friend or two and we can compare notes!

Want to be my conference friend? 🙂 Find me on Twitter or comment here and let me know you’re going to Inbound, I’d love to meet you!

4 thoughts on “My #Inbound14 Goals

  1. Dani Loebs says:

    Awesome post, Alyssa! I’ll be attending “The Perfect Post” if you’d like to meet up and exchange notes from “Marketing Like a Quant.” Let me know if you’d like to grab coffee at the conference— I’m so excited!

  2. Lacey Hines says:

    Hey Alyssa, I’m having the same struggle deciding on a session for that time slot, so many awesome choices! I’m a trade show manager for a biotech company north of Boston and am attending INBOUND for the first time. Looks like we have very similar goals, I just want to learn as much as possible and get a refresher on current marketing practices, a lot has changed since I studied it in grad school! I’ll be attending with a large group but would love to meet up at some point and exchange notes. I’ll also be tweeting throughout for sure, @Layswa

    • Alyssa says:

      Hi Lacey! I’m following you on Twitter now. 🙂 Thank you for reaching out! It’s nice to have a few names and faces to look for since I’m going to be alone. Getting excited!!

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