If You’re an Expert, You Should Be an Author


85% of Americans in business say they want to write a book.

5% actually do it.

Are you one of the 5%? You should be.

In the words of James Altucher:

If you, the entrepreneur, self-publish a book you will stand out, you will make more money, you will kick your competitors right in the XX, and you will look amazingly cool at cocktail parties.

This is a brave new world, friends, and publishing isn’t what it used to be. Today everybody has the potential to be a successful author; self-publishing gives us freedoms and opportunities never dreamt of before.

Who should write a book?

Entrepreneurs who want to spread brand awareness and increase visibility. Look, anybody can publish a blog post. And a successful blog is a wonderful thing! But a book. A book says “This guy knows his stuff.” A book is authority. Credibility. A book is worth a thousand well-written, authoritative blog posts.

Consultants and coaches. The book is the new business card. Consultants who have literally written the book in their area of expertise command higher fees, close more deals, and get to put eager potential clients on wait lists because they’re that in-demand.

Thought leaders and influencers. You can’t really be a thought leader if you haven’t written a book. A book is a declaration: you’re here to stay. You’re the real deal, and your thoughts matter.

Why should I write a book?

There’s no better way to launch your personal brand to the top of the authority pile than publishing a well-written, relevant book.

Increased earning power. Honestly, a book with your name on it gives you a new level of negotiating power. You’re not just you anymore. You’re You: Author. The entrepreneur who has published a book may have better luck raising funding for his startup. The consultant or coach will find more people willing to pay them more money for the benefit of their wisdom.

Lead generation. Will you make a profit on your book? Maybe. That would be great, but it’s not the point. The point is the doors authorship will open for you. If a blog attracts potential clients to you, how much stronger a magnet will a book be? A book can lead to speaking engagements, online courses, and of course, more books—all of which can be very lucrative endeavors. The more you publish, the more people know your name, and the more people know your name, the more deals you will close.

Publicity. A book gives you an anchor to drop in places you maybe haven’t even considered publicizing your business before. When you’re a published authority on a topic, you have access to blogs, speaking engagements, podcasts, and other media you never had access to before. People want to hear what you have to say. A book establishes credibility and makes you that much more marketable. Rather than constantly pitching influencers and the media, you may find the media coming to you.

A book can launch a new career.

Paul Graham, the creator of Y-combinator, started out writing essays. He eventually compiled them into a book, Hackers & Painters. That led to a speaking engagement at Stanford, which led to a mentoring program, which became Y-combinator. It all started with writing.

Who else can you think of who has been defined by the book they published? Think of Dale Carnegie, author of How to Win Friends and Influence People. What is that book? Just a humble little business book about the things Dale Carnegie had found to be true in his life. It’s been selling like hotcakes for 80 years now. Stephen Covey’s 7 Habits of Highly Effective People is a similar story.

Jason Fried and David Heinemeier Hans wrote REWORK and changed the world. Tim Ferriss wrote The 4-Hour Workweek and became a Silicon Valley legend. Eric Ries wrote The Lean Startup, based on his own experiences, and created a movement. Sheryl Sandberg’s Lean In became a buzzword known by working women everywhere.

None of these people spent their childhoods dreaming of writing a book one day. These are executives, businessmen (and women). They had success in other arenas of life already, but writing and publishing a book brought them to a whole new level.

But I’m not a writer. And I don’t have time.

That’s the rub. Do you think all these successful business authors just happened to be talented writers, as well? With months to spare, working away on their books every night? Some of them, maybe. But not all. Not by a long shot.

Hillary Rodham Clinton, John F. Kennedy, and Sheryl Sandberg all worked with cowriters and ghostwriters. Kennedy even won a Pullitzer for his ghostwritten book Profiles in Courage!

The truth is, if you have a story in you, you can be an author. That doesn’t mean you have to be a writer. Ghostwriting has a long and respected history, and some of the most powerful people in the world have utilized the talents of writers to tell their stories. You can do the same. It’s still your story, and you are still its author.

I have years of experience ghostwriting for people in a variety of industries. And while there really isn’t any stigma associated with hiring a writer in today’s business landscape (if it’s good enough for John F. Kennedy…), I’m discrete and don’t require any authorship credit; nobody ever has to know we worked together if you don’t want them to.

So what are you waiting for? Leave the 85% who want to write a book and join the 5% taking steps to change their lives. Contact me today to get started on your book.


Photo credit: Jeff (Matt) Zhang Photography (MZP) via Visualhunt.com / CC BY-NC-ND

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