Content Marketing Services

You know content marketing is a must. But you don’t have time to become a marketing expert on top of everything else you do. That’s where we come in.

We specialize in content for (or about) tech startups and SaaS companies. Those are the things we love to write about! But don’t write us off if you don’t fall into those buckets. Our team’s experience is broad and we’d love to chat with you about your needs.

Content Strategy

Don’t start generating content without a sound strategy. Our strategy packages include:

  • Buyer/Audience Persona development
  • Current Content Audit
  • Custom Editorial Calendar
  • Identification of Key Performance Indicators to measure

Content Creation

You don’t need content. You need great content, the kind of stories that excite people and incite them to share and to act. We know what it takes to produce that kind of content. We stay on top of trends and best practices and fight hard for every one of our clients, to ensure their content is more relevant, more actionable, and more engaging than their competitors’.

Our owner, Alyssa Mazzina, has over 15 years’ experience in professional copywriting for a wide variety of industries. See her portfolio for examples of her content work.

Content Optimization

We help our clients achieve increased visibility and conversions through content optimization:

  • Keyword Research
  • SEO Best Practices
  • User Behavior Analytics
  • Competitive Insight

Content Reporting

“You can’t manage what you can’t measure.”

Let us identify marketing KPIs and track the performance of every piece of marketing collateral we produce, resulting in a clear, concise reporting of your data.

Content Promotion

“If you build it, they will come” does not apply in content marketing. We offer comprehensive social media promotion packages designed to maximize your content’s reach and impact.

Content Maintenance

What’s worse than no content at all? A website full of stale, outdated content. Content maintenance packages include:

  • A full content audit to identify and refresh outdated content
  • Identification of evergreen content that can be regularly updated and refreshed
  • Updating links, screenshots, and statistics as they become out of date

Our ultimate goal is to bring you ongoing and increasing value with our work, to be an investment in your business, not an expense.

Want to learn more? Drop me a note.